Brand Identity
Melo Identity
Brand identity for an independent music platform built for discovery.
2023
# 01
The Brief
# 02
The Approach
# 03
The Outcome
Brand Identity
Melo Identity
Brand identity for an independent music platform built for discovery.
Year
2023
Category
Brand Identity
01
The Brief
Melo was entering a crowded space and needed an identity that felt human, warm, and distinctly different from the cold tech aesthetics of competitors.
02
The Approach
A fluid logomark inspired by sound waves, paired with a warm colour system and a friendly but confident type pairing.
03
The Outcome
An identity that resonated immediately with the target audience — achieving a 94% positive sentiment score in user testing.
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